About the Show

NEXT UP™ is a groundbreaking television series created to spotlight the next generation of music talent. Produced by Digiwaxx and airing weekly on HIP·HOP·TV®, the show is filmed live at The Penthouse in New York City and features raw, electrifying performances from unsigned and emerging artists in hip hop, R&B, and urban music.

The mission is simple: to give independent artists a powerful platform to perform, be seen, and be heard—by real fans and real industry decision-makers. With high-quality video production, national TV exposure, and cross-platform promotion, NEXT UP™ is more than a showcase—it’s a launchpad for tomorrow’s stars.